Think Air BnB meets real estate. A Day in the Life of the Future Owner is an award-winning marketing concept not offered by any other agent!
Buying a home is an emotional purchase. This campaign is a unique and effective way of showcasing first-hand to buyers what it’s like to live in one of my listed properties and the lifestyle they are potentially buying in to.
‘A Day in the Life of the Future Owner’ is where my vendors do a social media takeover of my Instagram and Facebook accounts, journaling their typical Sunday in real time via social stories for prospective buyers to follow.
This content aims to provide:
- An authentic understanding of the property’s stand-out features
- The best places to eat and experiences to be had first-hand from our vendors
The first DITL series had 5 buyers talking to me from home and one was even sitting across from the apartment watching
the series the day after physically seeing the property.
It’s a unique and effective tool in showing not just the property but also its surrounds and way of life.
